How I Market Your Home
01.
Photography
Janet is a proponent of powerful imagery. Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's finest selling points.
02.
Print Materials
Every single marketing piece — from multi-page brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.
03.
Email
Communication plays a critical role in the swift and successful sale of your home. Janet pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands: Our crisp, clean aesthetic beautifully frames your images and listing details, a variety of layouts lends itself to both consumer-facing and broker-facing messaging, and with so many buyers viewing email on their phone, our scrolls are designed for both platforms.
04.
Digital Presence
At the forefront of modern marketing, Janet and Compass take a multi-pronged approach to the digital promotion of your property. By engaging the most relevant and active clients nationwide, our digital footprint ensures that your listing receives high visibility among key audiences.
05.
Driving Traffic to Your Listings
We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout.
We track these browsing preferences and use them to form your listing's buyer profile.
We then deploy digital listing campaigns, targeting users based on these characteristics.
06.
Social Media
Janet and Compass engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home can be spotlighted in a real-time, relatable, and quantifiable way.
153M+ / Annual website and Social Media impressions
6.1M+ / Unique international Compass.com users per year
3.8M+ / Monthly visitors to Compass.com
288B / National media impressions
07.
Local + National Advertising
Your home can be featured throughout local and national placements with hundreds of thousands of distributions among high net worth individuals. Our in-house team has fostered relationships with key print and digital publications. Based on your buyer profile, I’m able to craft an effective, targeted campaign strategy unique to your home.
08.
Whatever it Takes!
Wine labels with a photo of your home, concerts on your deck, tailgate open houses, grab bag gifts for brokers — we take creative marketing to the next level to do what it takes to sell your home.
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